Privacy Policy

DIAMO ELITE ("we", "us", "our") sells certified loose lab-grown and natural diamonds online and to the trade. The data controller for personal data processed through this website is DIAMO ELITE.

For privacy questions, contact us at info@diamoelite.com.

• Contact details — name, email, billing and shipping address when you place an order or request a quote.
• Order data — items purchased, certificate numbers, invoice records.
• Payment data — processed directly by our payment providers; we do not store full card numbers.
• Account data — credentials and preferences if you create an account.
• Technical data — IP address, device, browser, pages visited, referral source, collected via cookies and analytics.
• Communications — messages you send us by email, chat, or contact form.

• To process orders, payments, shipping, and after-sales support.
• To verify identity and prevent fraud, money laundering, and abuse.
• To send transactional emails (order confirmation, shipping, invoices).
• To respond to enquiries and provide customer service.
• To improve the website, catalog, and user experience.
• To send marketing emails only where you have opted in; you can unsubscribe at any time.
• To comply with tax, accounting, and other legal obligations.

We process personal data on the basis of contract (to fulfil your order), legal obligation (tax, accounting, AML), legitimate interest (fraud prevention, service improvement), and consent (marketing, non-essential cookies). You can withdraw consent at any time.

We share personal data only with trusted processors who help us run the business:

• Payment providers (e.g. card processors, bank transfer, crypto gateways).
• Shipping and insurance carriers (e.g. FedEx, DHL, Brinks, Malca-Amit).
• Certification labs (IGI) for grading verification.
• Hosting, email, and analytics providers.
• Tax authorities and law enforcement when legally required.

We do not sell your personal data to third parties.

Some of our processors operate outside the EEA. Where this is the case, we rely on Standard Contractual Clauses or equivalent safeguards approved by the European Commission.

We keep order and accounting records for the period required by law (typically 10 years). Account data is kept while your account is active. Marketing data is kept until you unsubscribe. We then delete or anonymise the data.

You have the right to:

• Access the personal data we hold about you.
• Request correction or deletion.
• Restrict or object to certain processing.
• Request data portability.
• Withdraw consent at any time.
• Lodge a complaint with your local data protection authority.

To exercise any of these rights, email info@diamoelite.com.

We use essential cookies to operate the site (cart, session, security) and optional cookies for analytics and marketing. You can change your cookie preferences in your browser at any time.

We use TLS encryption, access controls, and reputable hosting and payment providers to protect your data. No system is 100% secure; if you suspect an incident affecting your data, contact us immediately.

We may update this policy from time to time. The "last updated" date at the top of the page reflects the most recent revision. Material changes will be announced on the website.

DIAMO ELITE · info@diamoelite.com